In today’s fast-paced digital landscape, podcasts have emerged as a powerful means of communication and content delivery. They offer an intimate and engaging way to share stories, insights, and perspectives. For professionals looking to leverage this medium, LinkedIn Newsletters present an exceptional platform to showcase their expertise and connect with a targeted audience. By embedding podcasts into LinkedIn Newsletters, individuals can amplify their reach, establish thought leadership, and engage readers at a deeper level.
Embedding a podcast into a LinkedIn Newsletter is a relatively straightforward process that can significantly enhance your content’s impact. Firstly, it allows you to provide your audience with access to valuable audio content directly within the newsletter itself. By incorporating a podcast episode, you can offer additional insights, case studies, or interviews that complement your written text. This multimedia approach captivates readers, enhances comprehension, and strengthens the overall engagement with your content.
Furthermore, embedding a podcast enables you to repurpose your content and extend its lifespan. By leveraging an existing podcast episode within your newsletter, you are effectively creating a cross-promotional synergy. This strategy not only maximizes the value of your content but also drives traffic to your podcast, increasing its visibility and subscriber base. Additionally, embedding podcasts in LinkedIn Newsletters allows you to build credibility, establish yourself as a thought leader within your industry, and foster a loyal following.
Preparing Your Podcast for Embedment
Before you can embed your podcast into your LinkedIn Newsletter, you need to make sure it’s ready for embedment. Here are a few things you need to do:
- Create an RSS Feed for Your Podcast
An RSS feed is a file that contains a list of your podcast episodes and their associated metadata. LinkedIn uses RSS feeds to embed podcasts into Newsletters, so you need to make sure you have one for your podcast.
There are a few different ways to create an RSS feed for your podcast. You can use a podcast hosting service like Buzzsprout or Podbean, or you can create one manually using a tool like Feedburner.
Once you have created an RSS feed for your podcast, you need to add it to your LinkedIn profile.
| Steps | How to |
|---|---|
| Add your RSS feed to your LinkedIn profile | Visit LinkedIn profile Click “Edit Profile” Scroll down to the “Media” section Click on the “Podcast” tab Paste your RSS feed URL into the “RSS Feed URL” field Save your changes |
Create an Embed Code
Once you have added your RSS feed to your LinkedIn profile, you can create an embed code for your podcast. An embed code is a piece of HTML code that you can use to embed your podcast into your LinkedIn Newsletter.
To create an embed code for your podcast, visit the “Media” section of your LinkedIn profile and click on the “Podcast” tab.
Click on the “Share” button for the podcast episode you want to embed.
Select the “Embed” option.
Copy the embed code from the pop-up window.
Now you can embed your podcast into your LinkedIn Newsletter.
- Embed Your Podcast into Your LinkedIn Newsletter
To embed your podcast into your LinkedIn Newsletter, create a new Newsletter or edit an existing one.
In the “Content” section, click on the “Add a Block” button.
Select the “Embed” block.
Paste the embed code for your podcast into the “Embed Code” field.
Click on the “Save and Close” button.
Your podcast will now be embedded into your LinkedIn Newsletter.
| Embed Your Podcast in 3 Easy Steps |
Customizing the Embed Appearance
Once you’ve embedded your podcast, you can customize its appearance to match the style of your newsletter. Here are a few options:
- Change the width of the embedded player. The default width of the embedded player is 400px, but you can change this in the embed code. Look for the width attribute and change the value to the desired width.
- Change the height of the embedded player. The default height of the embedded player is 120px, but you can change this in the embed code. Look for the height attribute and change the value to the desired height.
- Change the color of the embedded player. The default color of the embedded player is gray, but you can change this in the embed code. Look for the color attribute and change the value to the desired color.
- Remove the podcast artwork from the embedded player. If you don’t want the podcast artwork to appear in the embedded player, you can remove it by adding the &show_artwork=false query parameter to the embed code.
By customizing the embed appearance, you can make sure that your podcast player looks great in your newsletter.
Previewing the Embedded Podcast
To preview the embedded podcast before sending your newsletter:
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Navigate to the Newsletter tab in your LinkedIn dashboard.
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Select the newsletter you want to edit.
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Click the “Edit” button.
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Locate the embedded podcast block.
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In the preview pane, the podcast will appear as a clickable image with a play button. You can hover over the image to play a preview of the podcast. Alternatively, you can click the “Preview” button to open the podcast in a new tab. This allows you to listen to the full podcast, verify the content, and ensure that it aligns with your newsletter.
1. Create a Link to the Podcast
In your newsletter, include a call-to-action (CTA) with a link that directs readers to your podcast. Make the CTA bold and prominent so that it’s easy for readers to find.
2. Embed the Podcast Player
To embed a podcast player, copy the embed code from your podcast hosting platform and paste it into your newsletter. This will allow readers to listen to the podcast directly from the newsletter.
3. Include a Show Description
Provide a brief description of your podcast, including its main theme, topics covered, and frequency of episodes. This will help readers understand what the podcast is about and decide if they’re interested in listening.
4. Use Rich Media
Add visual elements such as images or videos to your newsletter to make it more engaging. You can also include a transcript or summary of the podcast episode to give readers a quick preview of what it’s about.
5. Promote the Podcast on Social Media
Share your newsletter on social media channels and encourage your followers to check out the podcast. Use relevant hashtags and tag your podcast account to increase visibility.
6. Run Contests and Giveaways
Host contests or giveaways related to your podcast. This can generate interest and encourage readers to subscribe to your podcast and share it with others.
7. Offer Exclusive Content
Provide exclusive content or early access to podcast episodes to newsletter subscribers. This will entice readers to sign up for your newsletter and stay engaged with your podcast.
8. Collaborate with Influencers
Partner with influencers in your industry and ask them to promote your podcast through their newsletters or social media channels. This can reach a wider audience and introduce your podcast to new listeners.
| Strategy | Benefits |
|---|---|
| Create a Link to the Podcast | Direct readers to your podcastEasy to implement |
| Embed the Podcast Player | Allow readers to listen directly from the newsletterProvides a seamless listening experience |
| Include a Show Description | Provide context about your podcastHelp readers decide if they’re interested |
| Use Rich Media | Make your newsletter more engagingAppeal to different learning styles |
Tracking Podcast Performance from LinkedIn
Once you’ve embedded your podcast into your LinkedIn newsletter, you can track its performance to see how well it’s performing and make necessary adjustments.
Here are some metrics you can track:
- Click-through rate (CTR): The percentage of people who clicked on the link to your podcast from your LinkedIn newsletter.
- Play rate: The percentage of people who actually played your podcast after clicking on the link from your LinkedIn newsletter.
- Average listen duration: The average amount of time people listened to your podcast after clicking on the link from your LinkedIn newsletter.
- Shares: The number of times people shared your podcast with others after clicking on the link from your LinkedIn newsletter.
- Comments and likes: The number of comments and likes your podcast received after clicking on the link from your LinkedIn newsletter.
- Conversion rate: The percentage of people who took a desired action, such as subscribing to your podcast or visiting your website, after clicking on the link from your LinkedIn newsletter.
- Demographics: The demographics of the people who listened to your podcast after clicking on the link from your LinkedIn newsletter.
- Geography: The geographical location of the people who listened to your podcast after clicking on the link from your LinkedIn newsletter.
- Device: The type of device people used to listen to your podcast after clicking on the link from your LinkedIn newsletter.
- Traffic source: The source of the traffic that came to your podcast from your LinkedIn newsletter.
How To Embed A Podcast Into A Linkedin Newsletter
Embedding a podcast into a LinkedIn Newsletter is a great way to share your content with a wider audience and increase engagement with your subscribers.
To embed a podcast into a LinkedIn Newsletter, you’ll need to first create a post and then click on the “Add Media” button. From there, you can select the podcast episode you want to embed and click on the “Embed” button.
Once you’ve embedded the podcast episode, you can then add a title, description, and call to action to your post. You can also choose to share the post with your followers or only with a specific group of people.
People Also Ask
How do I find the embed code for a podcast episode?
To find the embed code for a podcast episode, go to the episode’s page on the podcast hosting platform. Look for a button or link that says “Embed” or “Share.” Click on the button or link and copy the code that appears.
What are the benefits of embedding a podcast into a LinkedIn Newsletter?
Embedding a podcast into a LinkedIn Newsletter has several benefits, including:
- Increased reach: Your podcast will be shared with a wider audience, including people who may not be familiar with your content.
- Increased engagement: Podcasts are a great way to engage with your audience and encourage them to take action, such as visiting your website or signing up for your email list.
- Improved brand awareness: Embedding your podcast into a LinkedIn Newsletter helps to build your brand and increase awareness of your content.
Can I embed a podcast from any hosting platform?
Yes, you can embed a podcast from any hosting platform. However, some platforms may require you to have a premium account in order to access the embed code.